Why Is Branding Important

Why Is Branding Important in 2019? To help you better understand and answer the question why is branding important, let me put it in a very real analogy.

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Your Story: Brand Storytelling

Brand storytelling is becoming the new craze. With marketers forging stories in an attempt to win the hearts of audiences.

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"Great experience working with John, would recommend in a heartbeat. Thank you!"

Varia Bortsova | Founder | Soviet Visuals

An Post A Fresh Brand Identity

The An Post refresh is a pretty solid redesign. Great care was taken in preserving the current logo identity equity, whilst evolving the logo into a modern and digital world. The old logo was quite good but did lack some refinements which could possibly have caused some legibility issues.

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Kellogg’s Anew

Kellogg's new cereal packaging unifies the brand's offering and eases the learning curve across the product range. It’s brilliantly simple. Read article.

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New Gmail Logo

Amidst all this, Google released a brand new Gmail and Chrome UI, both again, extending the circular system. However, the Gmail logo. remained the same.

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Culture Amplified. Humble Beginnings.

If you don’t take the time to cultivate your culture in its infancy — it will be increasingly difficult to establish as you grow.

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Daddy is Brown.

And so it was — she landed on brown. Immediately, as she chose that colour for her rendition, I was curious to know what her cadence would be.

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What My 3 Year Old Son Taught Me About Leadership.

In this second instalment of 'Lessons From My 3 Year Old Son', I would like to talk about leadership. The scene is set in our living room. I'm chasing my son around the couch. He loves it.

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Don’t fake it. You won’t make it.

Now as the world awakes and realises that true visibility comes from authenticity, I say “Don’t fake it — Be Authentic.”

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Brand Influence. What Are You Doing With Your Power.

If you are a brand with influence, you are in a unique position to use that influence to advocate meaningful change and better our communities.

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Take A Breath. Enjoy The Process.

We need moments of appreciating the journey itself. The success that we have already achieved.

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Visual Design System

A visual design system is essentially the framework or compass to inform nearly every visual design decision.

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Minority Report. How Powerful Branding People Is.

The use of the word minority conjures up images and an understanding of being insignificant or lesser in importance.

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Do What You Love?

You have heard many people say do what you love. This is absolutely true. But what if you can't do what you love?

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