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Read some of my articles, brand redesign opinion pieces and general thoughts about the world of branding.

Rebranding Zimbabwe

Brand new Visual identity for Zimbabwe. This is Rebranding Zimbabwe — a nation that has seen difficult times. In the midst of it all — hope is essential.

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Top 100 Brands in Africa

Every year, Brand Africa releases an insightful survey of the Top 100 Brands in Africa. This year is their 10th — 87% of the Top 100 Brands are non-African.

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"Great experience working with John, would recommend in a heartbeat. Thank you!"

Varia Bortsova | Founder | Soviet Visuals

The New Gmail Logo

A little over a year after I wrote an opinion piece on Why Gmail Needs A New Logo, Google has now released a new Gmail logo

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Branding Your Startup

Startup branding has become a bit of a buzz word lately. In this article, we will talk about what branding your startup means for you and your business.

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New An Post Identity

The An Post refresh is a pretty solid redesign. Great care was taken in preserving the current logo identity equity, whilst evolving the logo into a modern and digital world. The old logo was quite good but did lack some refinements which could possibly have caused some legibility issues.

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Startup Brand Storytelling

Startup brand storytelling is becoming the new craze. With marketers forging stories in an attempt to win the hearts of audiences.

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Importance of branding for startups

To help you better understand and answer the question what is the importance of branding for startups, let me put it in a very real analogy.

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Kelloggs Anew

Kellogg's new cereal packaging unifies the brand's offering and eases the learning curve across the product range. It’s brilliantly simple. Read article.

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Gmail Logo. Google Needs To Rethink

Google released a brand new Gmail and Chrome UI, both again, extending the circular system. However, the Gmail logo. remained the same.

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Culture Amplified.

If you don’t take the time to cultivate your culture in its infancy — it will be increasingly difficult to establish as you grow.

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Daddy is Brown.

And so it was — she landed on brown. Immediately, as she chose that colour for her rendition, I was curious to know what her cadence would be.

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What My 3 Year Old Son Taught Me About Leadership.

In this second instalment of 'Lessons From My 3 Year Old Son', I would like to talk about leadership. The scene is set in our living room. I'm chasing my son around the couch. He loves it.

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Don’t fake it. You won’t make it.

Now as the world awakes and realises that true visibility comes from authenticity, I say “Don’t fake it — Be Authentic.”

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Brand Influence. Use Your Power.

For you to leverage your brand influence, you need to be a brand of integrity and character. The onus is on you, to be the hero.

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Take A Breath. Enjoy The Process.

We need moments of appreciating the journey itself. The success that we have already achieved.

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Visual Design System

A visual design system is essentially the framework or compass to inform nearly every visual design decision.

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Minority Report. Branding People.

The use of the word minority conjures up images and an understanding of being insignificant or lesser in importance.

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Do What You Love?

You have heard many people say do what you love. This is absolutely true. But what if you can't do what you love?

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