vie de chateaux

Brand Identity

Vie De Chateaux is a french fine-dining restaurant serving modern classic french cuisine with gourmet ingredients.

Opening in 2017, this award-winning restaurant located in the heart of Naas, Co. Kildare, Ireland is renown for great food and service. A quick glance at its TripAdvisor reviews shows how the establishment has easily won the hearts of its customers.

The challenge was to uncover a brand identity that would be the most fitting convergence between classic and modernity. Vie De Chateaux is known amongst local to feel homely, yet classy and authentic. The approach had to result in an identity that was familiar and distinct.

A flag is a symbol and a signpost. It is incredibly familiar and at its core, represents values and beliefs. VDC is classic French dining. Simplicity imbued with Elegance and a feel of today. The color palette was slightly softened to give the brand warmth whilst still remaining vibrant.

The result is a bold and rich visual system that looks classic but most certainly feels modern. The clean aesthetic gives way for the food, the main attraction, to feature without obstruction.

A flag is a symbol and a signpost. It is incredibly familiar and at its core, represents values and beliefs. VDC is classic French dining. Simplicity imbued with Elegance and a feel of today. The color palette was slightly softened to give the brand warmth whilst still remaining vibrant.

The result is a bold and rich visual system that looks classic but most certainly feels modern. The clean aesthetic gives way for the food, the main attraction, to feature without obstruction.