Swaan is a disruptive management consultancy in France, founded by Makeba Chamry. They advocate the power of action and audacity of individuals because they firmly believe that “it is all the small actions that make the big clicks, and give meaning to our everyday work.”
Swaan invited me to help create a visual identity that was both minimal and agile, supporting their brand ethos, position and disruptive work. The logo identity features a minimalistic swan in its transformative state. This not only points to the work which Swaan helps organisations achieve but also to the consultancy’s continued innovation and simplicity.