Brand identity for a disruptive French management consultancy.

Founder and Consultant, Cecile Rayssiguier invited me to explore the Merakin logo identity. To best encapsulate Merakin’s vision, the logo identity had to be simple with character to make it unique. Merakin’s pillars and brand positioning is defined as “systemic, adaptable, collaborative and concrete.” The identity needed a subtle hint of dynamism whilst primarily giving a sense of stability, trust and clarity.