EcoCash Mobile App [Concept]

innovation meets user empathy and design thinking

UX/UI Design.

EcoCash is Zimbabwe’s largest mobile money service, boasting over 85% market share. The tech giant leads in innovation and value. However, with significant growth in a relatively lacklustre tech space and lack of formidable competition. The Ecocash mobile app has a plethora of usability issues.

New Ecocash Mobile App UI

The Business Case

EcoCash believes in making people’s world of money simple. Its innovation has led to the underserved people of Zimbabwe having access to disruptive financial services.

Every touchpoint of the EcoCash brand is crucial. The customer’s journey and brand experience is an important part that builds brand loyalty. If that experience is consistently positive, it aids to the EcoCash brand building a greater level of brand affinity.

New Ecocash Mobile App UI

Making their mobile app easy to use, intuitive and a delightful experience — so to be easily adopted by non-experts, will further strengthen its dominance in market.

— Let’s take a closer look at the updates.

01 | Splash Screen

EcoCash Mobile App
Before
New Ecocash Mobile App UI

The matrix. It should remain distraction-free and help settle the user for the tasks ahead. By removing every unnecessary element, we immediately help the user focus and understand their environment.

The screen also serves as a touchpoint for brand building. Reinforcing the EcoCash brand, and it’s affiliation with the parent company Econet.

02 | App Overview

New Ecocash Mobile App UI
New Ecocash Mobile App UI
New Ecocash Mobile App UI
New Ecocash Mobile App UI

The current app immediately takes you to the Log In screen. There is a missed opportunity to on-board, particularly, new users. To effect this, we introduce an interactive hybrid between function and benefits based onboarding. The new App Overview screens improves retention and increase the likelihood of new users understanding what the app is about and what it can do.

If you are already familiar with the app, you can easily “Skip” past this stage. This screen is also an opportunity to introduce new features that have been added to the app.

03 | Log In

EcoCash Mobile App
Before
New Ecocash Mobile App UI
New Ecocash Mobile App UI
New Ecocash Mobile App UI

There are a few usability issues with the current screen.

  1. New customers don’t have the option to register for EcoCash.
  2. If I forget my pin, there is no immediate support available.

By adding these options, EcoCash drastically improves the user experience.

04 | Home/Dashboard

EcoCash Mobile App
Before
New Ecocash Mobile App UI
New Ecocash Mobile App UI

Data shows that mobile app personalization can help drive engagement and increase conversions.

Further more,

Apps lose more than 70% of their users, 3 months after downloading because they don’t sense engaged with their apps.

The ethos behind the EcoCash service is simplicity and convenience.

The current dashboard screen offers too many options at once. To reduce cognitive overload, create personalisation and increase engagement — I added a personalised dashboard with recent activity and a navigation drawer that gives the user greater control.

Conclusion

EcoCash is doing tremendous, global award-winning work in the financial services sector. This redesign serves invaluable not only for a superior user experience [especially against competition], but as a driver for achieving business goals.