EcoCash Mobile App

Combining Innovation & Design Thinking

EcoCash is the simple, secure and fast way to pay and transfer money directly from your mobile phone. The innovative company is Zimbabwe’s largest mobile money service, boasting over 90% share of the mobile money market.

In this presentation, we are going to help EcoCash combine its innovative prowess, with empathetic and user experience design thinking to create a cohesive, world-class mobile experience.

The Business Case

EcoCash believes in making people’s world of money simple. Its innovation has led to the underserved people of Zimbabwe having access to disruptive financial services.

Every touchpoint of the EcoCash brand is crucial. The customer’s journey and brand experience is an important part that builds brand loyalty. If that experience is consistently positive, it aids to the EcoCash brand building a greater level of brand affinity.

Making their mobile app easy to use, intuitive and a delightful experience — so to be easily adopted by non-experts, will further strengthen its dominance in market.

— Let’s take a closer look at the updates.

01 | Splash Screen

EcoCash Mobile App
Before
EcoCash Mobile App Redesign

The matrix. It should remain distraction-free and help settle the user for the tasks ahead. By removing every unnecessary element, we immediately help the user focus and understand their environment.

The screen also serves as a touchpoint for brand building. Reinforcing the EcoCash brand [redesigned here] and it’s affiliation with the parent company Econet.

02 | App Overview

EcoCash Mobile App Redesign
EcoCash Mobile App Redesign
EcoCash Mobile App Redesign
EcoCash Mobile App Redesign

The current app immediately takes you to the Log In screen, but instead, I add an App Overview screen. This screen is especially useful for new users who have never interacted with the app before. It gives them a short synopsis of what to look forward to.

If you are already familiar with the app, you can easily “Skip” past this stage. This screen is also an opportunity to introduce new features that have been added to the app.

03 | Log In

EcoCash Mobile App
Before
EcoCash Mobile App Redesign
EcoCash Mobile App Redesign
EcoCash Mobile App Redesign

There are a few usability issues with the current screen.

  1. New customers don’t have the option to register for EcoCash.
  2. If I forget my pin, there is no immediate support available.

By adding these options, EcoCash drastically improves the user experience and easily gains more customers.

04 | Home/Dashboard

EcoCash Mobile App
Before
EcoCash Mobile App Redesign
EcoCash Mobile App Redesign

The ethos behind the EcoCash service is simplicity and convenience. The current home/dashboard screen offers too many options at the same time. This is incredibly overwhelming and can create cognitive overload.

Data shows that mobile app personalization can help drive engagement and increase conversions.

Further more,

Apps lose more than 70% of their users, 3 months after downloading because they don’t sense engaged with their apps.

To help improve the EcoCash app experience, I added a new personalized dashboard/home screen. The following were added:

  • A welcome note addressed to the account holder
  • A quick view of the account balance
  • A snapshot of recent account activity

In addition, I added a new dock with quick navigation options; 01 Menu [ To access all available services], 02 Home [Easily return to the dashboard], 03 News [Access all account or app related notifications].

Conclusion

EcoCash is doing tremendous, global award-winning work in the financial services sector. This redesign serves invaluable not only for a superior user experience [especially against competition], but as a driver for achieving business goals.