Discovery Gospel Choir

Ireland's leading multicultural choir.

Discovery reached out seeking help to rethink their website. They wanted to push forward their incredible diversity and inclusion workshops. After an initial consultation with the key stakeholders, I quickly realised that the key insight and need was for a consistent brand.

John Murinye - Brand Identity - Discovery Gospel Choir
John Murinye - Brand Identity - Discovery Gospel Choir

Founded in 2004, Discovery is Ireland’s leading intercultural choir. They have performed with some of the world’s greatest artists among whom are Stevie Wonder, Imelda May & Sinead O’Connor.

John has also entirely transformed our branding, with real consideration for the meaning and message of the choir. He has a deep understanding and appreciation of what Discovery is trying to achieve.

Nessa Darcy  | Workshops Co-ordinator | Discovery Gospel Choir

John Murinye — Brand Identity Discovery Gospel Choir
Schedule Call — Brand Strategy for Startups
John Murinye - Brand Identity - Discovery Gospel Choir
John Murinye - Brand Identity - Discovery Gospel Choir
Branding for Startups | John Murinye | Brand Identity - Discovery Gospel Choir
John Murinye - Brand Identity - Discovery Gospel Choir
John Murinye - Brand Identity - Discovery Gospel Choir

Defining and encapsulating a truly rich and diverse brand like Discovery can be incredibly difficult. There is the temptation to capture every cultural nuance represented, yet this approach would only make the brand less approachable and deeply convoluted.

The solution was rather the very opposite — find the essence of the brand and let that draw in the audience into a wider and deeper understanding of the brand. The circles represent the diverse and colourful communities coming together. Instead of gradients, we use hard-edge colors, preserving the purity of each color and in-turn, forming elaborate, interesting and beautiful patterns.

John Murinye - Brand Identity - Discovery Gospel Choir
John Murinye - Brand Identity - Discovery Gospel Choir