Club Rozalie

unpacking a startup granola subscription service.

Brand Identity. Visual Design System. UI Design. Packaging Design.

Club Rozalie, a granola subscription service, wanted to pivot from simply being a healthy alternative, to a lifestyle brand for the sustainable and mindful millennial. The challenge was to reposition the brand, and help them stand out in a crowded space.

“John went above and beyond to understand the core brand & personal values in order to redesign my website. He improved our user experience & strengthened our unique value proposition in the market.”

Anna Rozalie  | Founder | Club Rozalie

Club Rozalie
Club Rozalie
Club Rozalie StartUp Packaging Design

The Club Rozalie logo identity is flexible and can be applied in whatever colours that best complement each season’s color scheme. This frees the identity whilst at the same keeping it consistent and memorable.

Being sustainable and mindful can be fun and vibrant. In the midst of boring and dated brands, we sought to create a simple, slightly quirky and fun identity for Club Rozalie's millennial audience.

Club Rozalie
Club Rozalie
Club Rozalie StartUp Packaging Design
Club Rozalie StartUp Packaging Design
Club Rozalie StartUp UI Design
Club Rozalie StartUp UI Design
Club Rozalie StartUp UI Design
Club Rozalie StartUp UI Design
Club Rozalie StartUp UI Design
Club Rozalie StartUp UI Design