Don’t fake it — Be Authentic.

Now as the world awakes and realises that true visibility comes from authenticity, I say “Don’t fake it — Be Authentic.”

Brand Influence: Why The Onus Is On Reputable Brands.

If you are a brand with influence, you are in a unique position to use that influence to advocate meaningful change and better our communities.

Gmail: Why Google Should Re-Think It’s Gmail Logo

Amidst all this, Google released a brand new Gmail and Chrome UI, both again, extending the circular system. However, the Gmail logo. remained the same.

Minority Report: The Power Of People Branding

The use of the word minority conjures up images and an understanding of being…

What If You Can’t Do What You Love?

You have heard many people say do what you love. This is absolutely true. But…