TelOne Zimbabwe

evolving TelOne Zimbabwe to communicate history and confidence

This is a concept project.

TelOne and NetOne are Zimbabwe's first Telecoms and Cellular network, respectively. Along with strategic partnerships and an expanding footprint — this redesign hopes to recapture the hearts of Zimbabweans, communicate history and confidence — whilst being relevant, more visually accessible and modern.


The Business Case

TelOne Zimbabwe and NetOne have innovated and taken noted leaps to improve service and gain market share. Remarkable as it may be, branding is more than function. Branding gives people a reason to believe. Beyond the technical, features and woo-ha. People engage brands emotionally first — then rationally to substantiate their emotional stance.

Why should Zimbabwe care about TelOne and NetOne? This is what we will explore in this case study.

TelOne Zimbabwe and NetOne are brands that grew with the nation. They are within Zimbabwe’s DNA. They are the backbone and power behind many ‘Firsts’, amongst which…

the First telecoms
the First cellular network
the First ICT assembly plant
the First data sharing service


TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe

The Opportunity

In view of the government’s efforts to present TelOne Zimbabwe & NetOne as a single entity for privatization, there is an opportunity to visually present the two entities as one.

We need to create a single unifying visual motif that would bridge the two entities whilst being the framework for all sub-brands. This will help create a cohesive and unified identity, which helps with recall and further builds trust.

We want to help Zimbabweans see TelOne Zimbabwe not only as the backbone of the nation’s technology but as a trusted partner for their everyday communications. TelOne Zimbabwe’s brand evolution also seeks to appeal to the younger audience, with a youthful and energetic quality of the value proposition.

If you are enjoying this redesign, check out Econet Wireless after.


TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe
TelOne Zimbabwe