Creating value through simplicity.
Clarity and distinction are what make for brands that stand out and connect. With each project, I'm constantly looking for ways to say more with less. This approach not only helps brands communicate more clearly but also work more efficiently yielding added value to both the business and customer.
I’m John Murinye, Brand Consultant, Art Director & Communication Designer working and living in Ireland.
From brand strategy to experience design — for more than 10 years, I have been working closely with diverse brands and individuals all over the world, to clearly define their values, solve challenging design problems and connect with their audiences. Both independently and with some highly regarded companies.
There is no universal solution. As unique as each problem is, the same is true for the solution that fits the problem. Whether designing or crafting a brand identity, creating a holistic visual identity system and brand guidelines or communicating your company story through film. My fundamental approach is the same. Navigate through the chaos. Simplify the solution.
Inspired by modernism and minimalism, my work can be regarded as functional, clear and human. Having a broad creative background, which includes UI/UX design, photography and film, marketing, communication and editorial design, audio branding (music), allows me to take a holistic view on every project I embark on. This results in a well thought out solution that considers every possible brand touchpoint.