Creating value through simplicity.
John Murinye | Brand Strategy, Visual & Experience Design.
We live in a world were being cheaper, faster and offering better quality is no longer enough to win an audience. You might get the business for a season but you won't build a loyal audience. This is where branding comes in.
Being clear, authentic and distinct are what make for brands that stand out and connect.
From brand strategy to experience design — for more than 10 years, I have been working closely with diverse brands and individuals all over the world, to clearly define their values, find their true brand voice, solve challenging design problems and ultimately connect with their audiences. Both independently and with some highly regarded companies.
There is no universal solution. Each problem is unique. The same is true for the solution that fits the problem. Whether designing or crafting a brand identity, creating a holistic visual identity system and brand guidelines or communicating your company story through film. My fundamental approach is the same. Navigate through the chaos. Simplify the solution.